The largest funeral homes may have scale, but you have heart, legacy, and community trust. At The Independent Advantage, we provide the proven strategy, technology, and sales force you need to thrive, without sacrificing what sets you apart.
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Have questions about how our team can help you? Book a discovery call today to get started.
Trusted by Independent Funeral Homes Across Texas
How It Works
Let’s Transform Your Greatest Challenge Into Your Biggest Asset
When families in Texas are grieving and looking for funeral services, they’re being swayed by corporate marketing before you even have a chance to serve them. We take that challenge and turn it into your most powerful asset with our three pillars:
Dominant Lead Generation
Instead of chasing clients, let them come to you. Our Divine Memories technology captures warm, qualified leads specific to your business, while our funded Premier Marketing campaigns target pre-need families in your community.
Elite Sales Force Development
Your brand, our closers. We take care of sales for you by recruiting, training, and funding Crisis Prevention Counselors. Rather than staffing salespeople, our counselors are trusted advisors who make book clients on your behalf. They understand the industry and your brand.
Unbeatable Community Positioning
Position yourself as the expert, not just an option. Our Crisis Prevention model positions your funeral home as the go-to choice in the community. Through this model, you become the community’s essential resource for legacy and life planning.
We Partner With You
The partnership between your business and The Independent Advantage comes at no cost to you. We invest in your success first, and our success is tied directly to your growth. When you partner with us, you receive:
The Divine Memories Interactive Tribute System
Hardware, software, installation, and support.
Funded Marketing & Advertising Campaigns
Digital ads, direct mail, and lead nurturing — managed for you.
Dedicated Sales Team
A trained Crisis Prevention Counselor to serve your families or training for your existing staff.
The Complete Crisis Prevention Program
Brand assets, checklists, and the Evermore network access.
Ongoing Strategy & Support
Your dedicated account manager and quarterly growth reviews.
Rather than investing money up front, we don’t get paid until you do. Your success is our priority.
Ready to Grow Your Business the Right Way?
You don’t have to sell out to help your business thrive. Let’s build your business so you can create a better future for yourself and the families you serve.
Schedule your 30-minute discovery call with The Independent Advantage today so you can receive:
- A clear diagnosis of the obstacles preventing your growth
- A custom outline of your first 90 days as a partner
- Direct answers to all your strategy and marketing questions