Real Partners With Measurable Results
At The Independent Advantage, we’re proud of the work we do to benefit funeral homes across Texas. View some of our case studies below.
Case Study: “Heritage Oaks Memorial”
Re-engaging a Dormant Client Base
The Challenge:
Heritage Oaks was a respected, multi-generational family firm with a strong at-need reputation.
However, their pre-need sales were stagnant, and they had no system to reactivate the hundreds of families they had served over the years.
Our Integrated Solution:
- Implemented the Divine Memories system to capture new leads from every service.
- Activated the “After-Care to Pre-Need” campaign, targeting their past client database.
- Provided a trained Crisis Prevention Counselor to conduct the reviews.
The Verifiable Results (within 6 months):
- +142% Increase in pre-need sales inquiries.
- +68% Growth in annual pre-need revenue.
- A pipeline of over 200 new, qualified leads from their existing community.
Case Study: “San Antonio Family Care”
Competing with National Chains in a Major Market
The Challenge:
Facing aggressive competition from two national corporations in their market, San Antonio Family Care was losing price-sensitive families and struggling to connect with a younger demographic.
Our Integrated Solution:
- Launched a targeted Premier Marketing digital campaign focusing on “Crisis Prevention”
- Fully integrated the “Crisis Prevention Counselor” model and the Evermore Program into their service offerings.
- Equipped them with the full product suite, including the SNL Loyalty Program to enhance value.
The Verifiable Results (within 1 year):
- +45% Increase in their average pre-need sale value.
- 90% of new clients cited the “Crisis Prevention” approach as a key differentiator.
- Secured a feature story in a local publication, positioning them as a community innovator.
See What Our Partners Have to Say
Ready to Grow Your Business?
You don’t have to grow your business on your own. If you’re ready to find success and scale your business the right way, book a discovery call with The Independent Advantage today. We’ll build a customized plan for your Texas funeral home to help you reach your business goals.

